What’s the typical PlugInsights research process like?

In an initial consultation, we help clients define actionable research objectives. Then we move onto authoring a draft questionnaire, which gets approved by the client. Next, we program and test the questionnaire before sending it to panelists. Afterward, we compile results, provide detailed reporting with deep strategic analysis and author a deck or document. Depending on the client, we can then present in person or via a conference call.

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